Beauty and Brilliance: Presidential Award-Winning Filipino Scientist, Dr. Ria Liza Centeno-Canlas, is the New Ambassador of Rosenda Back to Nature
Rosenda Back to Nature, the proudly Filipino natural skincare brand, has taken a bold and inspiring step by naming Dr. Ria Liza Centeno-Canlas—a multi-awarded scientist, innovator, and Presidential Award recipient—as its newest brand ambassador. This collaboration is more than just a marketing move; it is a meeting of two forces united by the same mission: innovation with purpose, sustainability with heart.
A Scientist with Global Recognition
Dr. Ria Liza Centeno-Canlas is a name that resonates with excellence, innovation, and passion for nation-building. She is best known for her groundbreaking invention, Po Lite Technology, an eco-friendly construction material recognized both locally and internationally. Her design earned her the Good Design Award Philippines, and her work has been showcased at the National Museum as one of 200 masterpieces in the country’s 50-year history of design.
As a Presidential Award-winning Filipino scientist, Dr. Canlas has consistently proven that Filipinos can lead in science, technology, and sustainability on the world stage. She has served as an Executive Member of the National Innovation Council, president of the Filipino Women Inventors & Innovators Inc. (FILWIN), and founder of the Southeast Asia Emerging Industries Consortium—positions that reflect her leadership in shaping the future of innovation.
Her remarkable contributions have earned her features in CNN, ABS-CBN News, GMA7, and numerous academic and scientific platforms. She is also ranked among the Top 10 Civil Engineering Academics in the Philippines and globally, according to the AD Scientific Index.
The Perfect Match: Science Meets Natural Skincare
Rosenda Back to Nature has built its name on creating all-natural, eco-conscious skincare products that celebrate Filipino ingredients, promote sustainability, and support local communities. With Dr. Canlas at the forefront as ambassador, the brand aims to strengthen its scientific credibility and global appeal.
For Rosenda Back to Nature founder Alvin Almonte, the choice was clear:”Dr. Ria Canlas embodies everything our brand stands for—beauty with a purpose, intelligence with heart, and innovation that benefits people and the planet.”
Dr. Canlas, known for her commitment to environmental sustainability, shares the same vision. She believes skincare should be more than cosmetic—it should also be ethical, sustainable, and health-conscious. Her scientific expertise will help guide Rosenda in innovating new eco-friendly skincare solutions without compromising natural beauty.
A Campaign Beyond the Surface
The partnership between Dr. Canlas and Rosenda Back to Nature goes beyond traditional product endorsements. It will involve educational campaigns about the importance of choosing sustainable skincare, community outreach programs to support women entrepreneurs, and innovation-driven product development that merges science and nature.
Dr. Canlas will also be a visible presence in Rosenda Back to Nature’s #RosendaGlow movement, which encourages Filipinos to embrace their natural beauty while caring for the environment.
The Future Looks Rosenda Bright
With Dr. Ria Liza Centeno-Canlas as the face and voice of Rosenda Back to Nature, the brand is set to inspire a new wave of consumers—those who value authenticity, innovation, and sustainability.
This partnership is more than a celebration of beauty products; it is a statement that Filipino ingenuity, powered by both science and nature, can lead the way in creating a better, more beautiful future.
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